Clients are the most valuable asset for any Business Organization, and the hardest part for starting any business is getting clients. Neelam Sales Agency (NSA), an IT Solutions Company was started in 1981 when the IT industry was at it’s infancy in India. I started working at NSA in 2006, when the business was already established with a wide base of clients.
Pareto’s law has always fascinated me how a few items always contribute to a large share of the impact. The law is also known as the 80-20 rule. That 20% of the items contribute to 80% of the result of the group. For nearly a decade I’ve been keep measurements of my own activities and for the coaching relationships.
A few weeks ago, I happened to visit Kolkata as an accompaniment to a group of children, teenagers and parents from Delhi for a three intercity camp meet hosted by an institution of our Kolkata community. I was a lucky traveler since my wife was one of the two leaders of the Delhi group which had completed 24 years of its active service. The timing of the visit was also perfect because it coincided with the Festive season of Durga puja.
This year, we created our vision statement, under the guidance of Tanmoy Majumdar and Anand Noatay. The idea was first introduced during our “Board of Advisors” meeting, in March. The strategy team then met with Tanmoy and Anand for almost 4-5 hours, and came out of the room with the vision statement.
This is a very simple note on why we should have a website, and some basic considerations regarding the same.
Many of us embark onto the journey of building a website, without deliberating on why we need to have a website. This results in us having a website, which does not fulfill our need for having one. So, to me, the most important consideration before building a website, is to spend time on considering the reasons for having a website.