If you’re reading this article, chances are you’re running a business and interested in artificial intelligence. And you’re probably selling products online and utilizing internet marketing to promote your brand. But are you using AI? We’re guessing not.
Take a second and think about your AI use on a daily basis. Most likely, you are thinking about Siri, Alexa, or some other voice assistant. Isn’t it?
And while that’s not uncommon, 600 million people use voice assistants at least once per week. You’re actually missing out on AI that could change your company.
Online, web or mobile commerce AI focuses on collecting data to help offer a complete, customized customer experience. Every time someone uses their mobile phone to visit your website (or app) artificial intelligence can help sell your products.
Think of it like this. Everywhere you go online, something called “cookies” track your movements. They’re not tracking anything substantial (usually), but they do track what sites you’re coming from and where you’re going.
Feeding this little amount of information into an AI program can tell you a consumer’s age, likes, dislikes, political views, location, and more. Artificial intelligence can easily categorize the information and use it to create targeted ads and chatbots.
Speaking of chatbots, that organized information lets bots communicate with your customers when humans aren’t available. When someone wants information about a product your chatbot can offer them help and personalized replies.
What’s more, chatbots don’t sleep, which means they’re more useful (and cost-effective) than paying a human who’s only available on a 9-5 basis.
It all adds up to the idea that chatbots are taking over m-commerce. And we believe that’s exactly what’s happening. Not only chatbots and personal assistant, AI is coming to the fore in several other ways. The entire customer interface is managed by AI today. Business owners can take a sign of relief on this.
Generating traffic and lead conversion, that remain the toughest challenge for most can be emphasized with greater attention that they deserve.
This infographic below, beautifully details the AI trends that are turning m-commerce on its head. Don’t miss out on your opportunity to capitalize on new technology.
About Roberto Garvin
I am Roberto Garvin, co-founder of Mofluid. It is absolutely amazing to see how technology continues to evolve, from email to browsers, search engines and mobile. I am fortunate to witness it all. Really excited to see what’s next!
